Presentations are invaluable for sales teams when engaging potential customers. However, marketers can also experiment with internal brainstorming sessions and strategic planning to executing and advancing marketing campaigns using well-crafted presentations. They act as a foundational tool for fostering collaboration and communication, offering a platform to consolidate ideas, reports, data, and supplementary marketing assets.
Below are 5 inventive methods for integrating presentations into your marketing initiatives for 2024 and beyond.
Generating Downloadable Content to Collect Emails
Entertaining, educational or information content that addresses industry trends, provides insights, or offers solutions to common challenges can position your brand as a knowledgeable authority in your field. Create engaging, brand-consistent presentations filled with infographics, charts, images, and lists, which can be converted to PDFs for downloadable files. This gated strategy, positioned behind an email submission form, offers valuable content in exchange for contact information, aiming to attract prospective clients, engage potential customers, and build a loyal community around your brand.
In exchange for user data, LinkedIn offers educational materials in the form of presentations. This is how the download page and presentation look.
Social Media Storytelling
Leverage presentations to tell compelling stories on social media platforms. By breaking down a presentation into bite-sized pieces, you can narrate your brand’s story or highlight product features across multiple posts or stories. Presentations can be used in this way to maintain audience interest over time and to encourage social media interactions. On platforms like LinkedIn and Instagram, carousel posts serve as miniature presentations, and the storytelling format in stories follows the principles of presentation, offering a dynamic way to convey your message. Check out this carousel post example we designed with Wonderslide for LinkedIn.
Customer Testimonials and Success Stories
Collect and curate detailed customer testimonials and success stories within your presentations. This not only serves as persuasive social proof but also humanizes your brand by presenting real-life scenarios where your products or services have made a difference. These presentations can be shared during sales pitches, on your website, or across social media to build trust and credibility with your target audience.
FasterCapital is an accelerator that has assisted over 500 startups in finding investors and raising funds. On their homepage, you can discover a presentation filled with customer testimonials. It’s important to remember that new users are often intrigued by personal stories, no matter how impressive your number of successful cases may be.
Internal Use of Presentations
Presentations can serve as a valuable tool for team collaboration. For example, they can help organize brainstorming sessions efficiently, with each slide detailing different stages of the session or assignments. This approach offers a dynamic way to share strategies or key updates with your team, transforming what could be a dull document into an engaging presentation, even enriched with internal humor.
Influencer Collaboration via Brand Mood Boards
With the influencer marketing sector on the rise, clarity in partnership expectations is crucial. Sending influencers a presentation deck that outlines guidelines, along with a branded mood board, can help cement successful collaborations. Consider using mood boards as an initial step in assembling a detailed presentation known as Media Kit. To learn how to create this effective marketing resource, read this article: “A Comprehensive Guide to a Great Media Kit.“
Take a look at the example of a cosmetic company’s mood board used for collaborating with influencers. It’s important to have it readily accessible, even on your phone, so you can easily share it with people you meet at meetings or events and wish to collaborate with.
Certainly, there are numerous other creative methods to use presentations for marketing. But just trying out the ideas we’ve outlined in this article will definitely boost your brand awareness and attract more clients. Use Wonderslide for these creative approaches and enhance marketing strategies, ensuring a more comprehensive reach and engaging experience.